My name is Skyler Irvine, and I’m the owner of Renzler Media, a video production company here in Phoenix, Arizona.

The biggest problem that our company is solving, and this is what I’m most excited about, is the two obstacles I hear from clients the most.

  1. Finding time to do video

  2. Paying for video.

People are typically unaware of how much video actually costs, and I agree that there’s a quality aspect where you don’t want to skimp on price.

But it also costs a lot less than I think people would assume. Especially if you compare it with what people are spending money on now that might not be as effective in their marketing strategies.

The second obstacle is finding time to do video. As a busy business owner myself, I can definitely empathize with just how daunting it seems to set aside a whole day just to sit down and do a video and stop everything else. And we’ve solved that problem by creating this three step process for this brand story about new video introductions.

And I’m really excited about it because I know it works through experience.

It’s as simple as:

  1. We send you a questionnaire, getting to know you, who you are, and what matters most to you,

  2. Next, we schedule a call to develop your script outline based on your questionnaire. The keyword here is ‘outline’, as will not be a script that you need to memorize. Creating the points that matter to people, defining who your audience is, who your clients are, who are the people that matter that you want to get your message in front of?

  3. Step three, we come out and film.

My team comes out, we get you on camera, the natural you. The you that is comfortable, the you that people recognize. Whether it’s someone that’s known you for a long time or they’re meeting you for the first time, you want to be as authentic as possible and where we separate ourselves from our competition is bringing out your natural self.

One week later you’ve got that video that you can use however you choose, and the best part is that video works for you 24/7 seven, so even while you’re sleeping, that video is still out there working for you.

After this, you’re not going to be worried about the cost of video. You’re going to be worried about the cost of not doing video.

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